Is small, niche businesses can use blogs to build customer loyalty and new sales opportunities, especially if their product has a broad impact. Few products capture the imagination of the public more than chocolate.
For candy makers may currently outside the blogosphere, here is how the conversation going, if we have a chocolate maker - he'll call the Sweet Chocolate Company - feels Start a blog.
Mrs. Sweet: "Everyone seems to have a blog these days. Isome research, and I think we should not go! "
Mr. Suss to do: "You?" Our budget is very good with our e-commerce site, pay-per-click advertising tapped, paper and electronic newsletters. "
Mrs. Sweet: "That's true, but a blog is an inexpensive way to improve our Web site traffic. And a blog will give us more repeat orders, recommendations and new customers."
Mr. Sweet: "How does a blog to increase website traffic?"
Mrs. Sweet: "Because a blog is loaded with freshContent, it reinforces our website rankings in search engines. This means that more customers will find us online, even if the competitors larger pay-per-click have budgets. "
Mr. Sweet: "The traffic is great, but how exactly is making the blog more business?" We have to. As the blog will be different? "
Mrs. Sweet: "The blog is not at all. Instead, we will explore the fascinating world of chocolate - the manufacturing process, the history, industry andVarieties. And the customers can share their views by leaving comments. Become part of the Sweet Chocolate town! "
Mr. Sweet: "The idea is because people feel connected, they will think of us if they want chocolate. Makes sense, you know, we could even have competitions. And let customers rate their favorite varietal or gift assortment."
Mrs. Sweet: "Great ideas. If people have fun and to tell them more involved in family andAlso friends of ours. "
Mr. Sweet: "Still, we are kind of small for such a thing, is not it?"
Mrs. Sweet: "You never know. A few years ago, a self-employed English tailor has started a blog called" The English Cut. "He wrote about the fine art of tailoring and readers come in droves. Today, his blog is one of the most popular in the world and business is booming."
Mr. Sweet: "How do we get the word out about our blog?"
Mrs. Sweet: "We can add on hyperlinksour website, newsletters and order forms. We can make air walk-in customers to offer a discount if they subscribe to the blog. We can offer the same online. Our friends at The Gazette could even be a story - blogs are news these days, you know. "
Mr. Sweet: "Sounds like it's worth a try. I like the fact that we achieved without a major investment. Plus, we run the results by monitoring on subscriptions, comments and new customers. You will be writing to do? "
Mrs. Sweet:"Absolutely - of course with much help from our customers!"
Sweet Chocolate is off to a good start. They have articulated their research, a theme that built a consensus to prepare a marketing plan to assess the responsibility for the project and decided, like the results.
Follow their example and a successful blog will be no "truffle" at all!
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